Deodorant Redesign:

Role:
As Senior Designer, I was responsible for the project from research to concept to execution.

Challenge:
The existing design was outdated, harsh and didn’t reflect the feminine or gentle attributes of the brand. Almay had become lost in the cluttered plethora of deodorants. My challenge was to create a more approachable and fresh design that was impactful but remained true to its new positioning “delightfully playful, seriously safe.”

Design Approach:
My creative process began with a comprehensive audit of the competitive landscape. We used mood boards to create the brand's visual language. My desire was to create designs that were fun and simple yet spoke to the hypoallergenic gentleness, all while pushing the boundaries of the Almay brand.

End Result:
I used the teardrop of the new mark as a base for the graphic language creating cohesiveness in the retail space. The result was a delicately feminine yet playful solution that speaks to the simple, safe nature of Almay Deodorant. It differentiates from other deodorants in its more cosmetic beauty aesthetic.