This is an example of some of the touch points I would extend the Covergirl brand vision to while working for Harvey Agency. Our goal was to create one seamless brand experience for the customer across all engagement touch points. The majority of the workload was for in-store wall initiatives. We would produce 1,000 pieces of art per season.
A sampling of Billboards and Light Poles:
I extended the established brand vision to Billboards and Light Poles showcasing the talent and category on billboards, adding benefit communication to Light Poles and Inwall graphics.
Walmart planogram. Billboards and Light Poles shown in context.
Billboard concept:
Coty approached us to help them concept Billboard layouts for the upcoming season. The timeline was extremely tight. My role was to concept and design a fresh, dynamic look that was unique from last season but still on-brand, prestige, and show-stopping. My strategy was to reflect the prestige attributes of the Covergirl brand with more product benefit education. I showcased the talent and category while adding benefit communication and larger product visuals.
Billboard concept shown in context
A sampling of store displays
Each season we would design display graphics. The goal was to educate on the benefits of the new initiatives, bring the user in with an engaging visual, and maintain the brand aesthetic.
Sales Kit
I assisted in designing sales kits each season to get the retailers excited about Covergirl's new initiatives. The objective was to show retailers the physical products, and their benefits.
Coty had an agency to produce social and digital content. But when Coty was in a pinch, we would design Instagram posts and digital rotator ads. The goal of the digital ads was to educate about the new initiatives in a dynamic way while remaining on brand.
Storyboard for Sizzle Reel
Each season our team would create a sizzle reel of Covergirl’s new initiatives to be shown to the client’s internal team. During the 3-5 minute video, we would use visuals, audio, and messaging to create a fast-paced, stylized overview of the new brand initiatives. We were not given any assets to start the project. All assets were FPO. We would source and/or create all the content. This involved writing copy, finding beauty visuals, and designing the storyboards. I contributed to the video by assisting in the concept, copywriting, sourcing and design of the storyboard layout. Above are 2 of the 13 storyboards of the video.
Responsive Design
This is an example of how we would adapt a campaign, in this case the Lash Blast Active boutique, into multiple structures.