Promotional Display Reinvention:

Role:
I was part of an ambitious project to redesign the Revlon displays. My role was to research the competitive landscape, concept and design.

Challenge:
Revlon came to us needing our help reinventing their displays. Their promotional displays needed to be rethought.

After an audit of the brand and the competitive landscape, we began explorations in concept, type and logo placement. Issues were:
• Inconsistencies with branding size, placement, and prominence
• Difficulty navigating to the product benefit
• Discordance with type treatment among displays

End Result:
We addressed the client’s issues by having a consistent size and placement of the branding, and simple messaging with updated type treatments. The displays were well received. Revlon later came to us to redesign their Almay displays.