DIGITAL ENDCAP CONCEPT
Role:
Designer
Goal:
My goal for the endcap was to introduce influencers through an interactive digital display.
Challenge:
Rimmel London approached us to help them introduce their influencers in a show-stopping way. This involved concepting new ways to interact with their users. Their current endcaps, gondola’s, and wall graphics lacked any digital displays.
End Result:
The final concept had large digital screens of the influencers, offset with full color images of the end look. When the user interacts with the screen, the influencer describes how to get her look. Tester products available below the look allowed users to play. The endcap would be attached to a gondola where a digital display, testers and flat printed graphics educated on the influencers’ looks.
Below is another concept presented.
WALL ADDITION
Role:
As a hands-on Art Director, I collaborated with the Associate Creative Director.
Goal:
Our goal was to create a wall addition that brought attention to the new product initiatives in a big way while fitting seamlessly into the current wall space.
Challenge:
The existing wall graphics did not include any digital elements. They would also be replaced with a redesign shortly after the addition was added. So the graphics needed to hybrid the old design with the new design. They also needed to be set apart from core Rimmel London while fitting within the brand identity.
End Result:
We streamlined the graphics while adding testers, education and a digital hotspot to educate on the influencer look.